Work

Fourteen systems, built and shipped.

Each one is a real build with real screenshots and the numbers behind it. Lifecycle email, cart recovery, CRM automation, and the deliverability work that makes it all land.

A 51.94% open rate on the year's biggest send.
ActiveCampaign · Climate Fintech

A 51.94% open rate on the year's biggest send.

Campaign management built deliverability-first so the number held up.

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Nine workflows from signup to win-back.
Customer.io · SaaS

Nine workflows from signup to win-back.

A full lifecycle system covering five funnel stages.

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A 52% open rate from a backend built from zero.
ActiveCampaign + BulkSMS · Education

A 52% open rate from a backend built from zero.

Six sequences, 1,591 contacts, email and SMS together.

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Appointment follow-up without the front desk.
GoHighLevel · Healthcare

Appointment follow-up without the front desk.

Four workflows, six templates, two coordinated channels.

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A five-day sequence built to close on deadline.
Drip · Coaching

A five-day sequence built to close on deadline.

8,373 contacts, escalating urgency, mapped end to end.

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One wait block only the right prospect sees.
ActiveCampaign · Training

One wait block only the right prospect sees.

Seven conditions, five exclusions, one clean segment.

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A front door for a product that had none.
MailerLite · GIS SaaS

A front door for a product that had none.

Capture and onboarding with preference-led lists.

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A newsletter across three platforms, scoped honestly.
MailerLite + Webflow + WordPress · Publishing

A newsletter across three platforms, scoped honestly.

Built around real RSS limits, not a demo.

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A three-email cart sequence that recovers checkout.
ActiveCampaign + WooCommerce · Forex

A three-email cart sequence that recovers checkout.

Tiered timing with a goal-step exit on purchase.

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Cart recovery timed to the hesitation.
ActiveCampaign · Supplements

Cart recovery timed to the hesitation.

Deliberate timing plus a branded email design.

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Email that moves contacts from interested to booked.
ActiveCampaign · Home Services

Email that moves contacts from interested to booked.

A lifecycle system built around the appointment.

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Event email that protects attendance.
ActiveCampaign · Workshops

Event email that protects attendance.

A five-touch series that runs hands-off.

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Thirteen emails that convert free downloaders.
Shopify Email · Music Production

Thirteen emails that convert free downloaders.

Five sequences in a producer-to-producer voice.

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Store-level support past the email.
Shopify + SubscribePage.io · Subscription Box

Store-level support past the email.

Shopify management plus a Black Friday landing page.

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