The challenge
This Irish content publisher had high volume and a loyal audience but no structured newsletter. The catch was technical and had to be known before scoping: MailerLite RSS automation cannot handle their most popular posts cleanly. Promising a simple RSS newsletter would have failed on the exact content that matters most.
What I built
I built a system across three platforms, with each one handling the part it does best, and scoped it honestly around the RSS limitation from the start.
- MailerLite RSS automation, branded template, and welcome journey
- Webflow CMS assets to support the system
- WordPress edits in Elementor with a popular-posts plugin
- PageSpeed monitoring to keep the site fast
The problem
- High volume, loyal audience, no structured newsletter
- MailerLite RSS could not handle popular posts
- Work spanning three separate platforms
The result
- A newsletter system live across 3 platforms
- RSS scoped honestly around its real limits
- PageSpeed monitored to protect site speed
Results
The value here was knowing the RSS limitation before scoping, not discovering it mid-build. Honest platform knowledge is what let the system span MailerLite, Webflow, and WordPress without overpromising. The publisher got a newsletter that works on their real content, not a demo that breaks on their best posts.
Tools
Need a newsletter that spans your stack?
Honest scope first, then a system that works on your real content.
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