I build the systems that run customer lifecycles. For six years I've done that across more than 95 completed projects on Upwork, where I hold Top Rated status. Email is the core of it, but the work runs wider: SMS and multichannel journeys, CRM and pipeline automation, deliverability, platform migrations, store operations, and the integrations that connect everything.
I work across ActiveCampaign, Klaviyo, Customer.io, GoHighLevel, Brevo, MailerLite, Kit, Drip, Omnisend, Mailchimp, and Constant Contact, and I connect them with Make and Zapier when a job needs more than one tool. I've done this for e-commerce, SaaS, real estate, coaching, and media brands. The platform is never the point. The system is.
Most of what I do is unglamorous: deliverability, list hygiene, pipeline logic, and the automation that sends the right message to the right person at the right time, on the right channel. It's the work nobody sees, and it's the reason the numbers hold up when someone checks them.
I think marketing should help people, not trick them. Done right, it's mostly about sending fewer, more relevant messages to people who actually want them, on a system that runs itself. When that's in place, the business grows and the audience is glad to be on the list. That's the whole job.