The challenge
This leadership coaching and course brand was selling manually. Promotions went out ad hoc, there was no visual overview of the system, and nothing fired time-sensitive discounts automatically. Every sale depended on someone remembering to send the right message at the right moment.
What I built
I built the full Drip system, starting with a visual workflow architecture map so the whole thing could be seen at a glance, then a five-day discount sequence with urgency that escalates day by day.
- Day one reveal that opens the offer
- Day two value plus objection handling
- Day three social proof
- Day four final push
- Day five deadline close
- A parallel follow-up and post-purchase workflow
- A visual architecture map of the entire system
The problem
- Selling by hand, no automation
- Ad hoc promos with no urgency mechanism
- No visual overview of the system
The result
- A 5-day sequence that closes on deadline
- 8,373 contacts processed through the system
- One platform built out and mapped
Results
Escalating urgency across five days does the selling that used to depend on someone remembering to send. The parallel post-purchase workflow keeps buyers engaged after the sale, and the architecture map means the client can see and trust the whole system rather than hoping it works.
Tools
Still launching by hand?
A sequence that escalates on a deadline sells while you do other things.
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